Timely Tips from a PR Expert
December 01, 2010 10:57:38 AM
If you're thinking of selling your business in the future, you should be planning right now.
You've heard of homeowners preparing and then "setting the stage" to present their investments in the best possible light; business owners should also be preparing as far as possible in advance of selling their companies.
We spoke with Suzie Boland, president of RFB Communications Group, Inc., who offered these public relations tips for entrepreneurs:
1. If you haven't done so already, be able to define your unique positioning and unique value proposition -- succinctly (and that means in less than one minute). Include what you do, for whom, and how what you do benefits your customers. This is similar to what you may have heard described as an "elevator pitch" -- what would you say to interest someone in your business in the time you rode down the elevator together.
2. Make sure your web site is current and expresses your positioning and value proposition. That's the first thing prospective buyers will look at.
3. Think about which of your clients would give you good recommendations and prepare a list with contact information.
4. If you have any favorable and recent news articles, clip them and put them in a binder.
Great advice: a business owner should never underestimate the value of established, positive public relations!